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Ah, branding and marketing na very important part of setting up your business, oh! E dey tell your business story; who your business be, wetin e promise, and wetin your customers dey talk about you. E no be sometin wey you fit just give anybody, oh! You need to find one agency wey get good name and portfolio wey better well well.
If you dey wonder wetin Digital agency be or wetin dey do, make you check out dis article on understanding branding and how e go help your business.
The koko to find the perfect agency wey go work for your business na to ask the right questions. Wetin dem talk for their response go give you better insight into how dem dey handle clients and if dem go match you well. We don gather some must-ask questions wey go help you well well:
Wetin be the scope of your services?
Dis one go give you better insight into wetin dem sabi do. No go give agency work wey pass their capacity oh! E fit delay your project and you no go happy with the work wey dem go give you. Some big agencies fit even give you services wey you no really need, and you go see am for your bill. E go also help you understand wetin you go get
Wetin be the skill level and expertise of your team?
Your project go dey handled by their team members. Make you sabi the capacity and expertise of each member, so you go know if dem be professionals wey sabi their work.
Na dem go handle your project, so e dey important make you sabi their capacity and expertise. Make you know say dem be true professionals wey sabi their work well-well. E go really help you if you fit understand how capable each person for their team be, as e go show for di overall performance of the team.
As you dey put your mind for better quality, you deserve only the best. E go sure for you if you work with experts wey sabi their work inside-out. So, make you make sure say you ask about the skill level and expertise of their team members. Dis one go give you better understanding and make you dey confident say your project dey for safe hands.
Make una discuss well with di branding agency so you fit get clarity on di expertise of their team members and feel truly confident for their ability to deliver top-notch work
How una take dey run una matter?
E go help you understand how you go benefit from dem handling your project if you sabi how dem dey run their business. E go give you idea on wetin to expect, when to expect am, and how you fit talk about some kain issues.
How una go take understand our company?
Dem no fit properly represent your brand if dem no understand your brand well well. Dis question go show you which agencies dey serious about giving you better work and which ones just wan chop your money and waka. The right agency go take time sabi your company, wetin you dey offer, and your target audience before dem start the work.
How much input we go fit give during the process?
Dis one important oh! Some agency no dey do well if you dey follow dem too much. Some go even like make you dey give your input at every step. Make you sabi their preference so you go fit work with them without wahala.
Wen you ask dis question, di answer wey dem give go helep you know how you go relate with di branding agency throughout di project. E dey important to avoid any misunderstandings and make sure say you and dem fit work together well. Some designers fit like make you no dey too involved and only call you when important decisions dey, while others fit want your input for every stage.
E dey important well-well to find one branding agency wey match your desired level of involvement. Make una clear una mind and talk about una expectations and how dem dey work so dat una go start di project well. Remember say di key na to find one balance between your input and their expertise so that di final branding go truly represent your business.
So, make sure say you discuss dis matter with di digital agency when una dey talk so dat una fit build one smooth and productive relationship.
Wetin we go get as deliverables?
You fit get logo, color palette, typography guidelines, and branding standards as deliverables. Na the tools wey you go take connect with your audience. Make you sabi wetin you go get so you go fit add any other thing wey you go need.
As dem dey work on your project, dem fit give you logo, color palette, typography guidelines, and branding standards. Dem na di tools wey go help you connect well with your audience. E go good make you know wetin exactly you go get so you fit add any other thing wey you think say you go need.
Aside from di logo wey go represent your brand, dem go arrange di right combination of colors wey go match your brand image. Dem go also give you guidelines on di correct fonts wey go make your brand look sharp and professional. Plus, dem go give you branding standards and also online digital marketing wey go help expose your business to more pesin, so you go fit sell wella and also this thing dey very important as na him be di guidelines and rules wey go make sure say your brand dey consistent for different platforms and materials.
Na all dis deliverables go help you build your brand identity and make sure say you dey connect well with your audience. But if you feel say you go need any extra things wey no dey dis list, make you inform dem so dem fit include am for di work wey dem go do.
So, make sure say you discuss dis matter well with di branding agency so dem go understand your needs and deliver exactly wetin you dey expect.”
Wetin go happen after the project don complete?
Make you sabi how dem go take offboard you after the project don end. If you think say you go need extra deliverables after the contract don finish, make you talk am before, so you fit arrange better better things.
You get any recommended resources wey we fit read before we start?
Some agencies get guide wey go help you understand wetin dem dey do, how e go help your business, and dem fit even show you some of their previous work wey go give you inspiration and show you say dem sabi the work.
Dem get other questions wey go help you well well like how much dem go charge, if dem get payment plan, and other specific